In the social events and weddings market, hiring is usually a long and tiring process. Brides and wedding planners have to contact multiple vendors just to get a basic price table for tablecloths and arrangements. When the site requires prior registration, or hides prices under the label “price on request”, a good share of potential customers give up on the contact before the first question.

The Lika Toalhas e Buquê site was designed to reverse that logic: a light, transparent commercial storefront, with a high-resolution photo collection in optimized WebP, an open price table, and a smart form that assembles the reservation request and sends it directly to the owner’s WhatsApp.

Transparency: this is a commercial project developed by Jeremias Cardoso, the author of this blog, for a family event-rental business in the Campinas Metropolitan Region.

Less commercial friction with an open price table

The project’s main product decision was transparency of information. Data from the events sector indicate that brides plan ceremonies months ahead and run rigorous comparative quotes.

The platform organizes the essential information at the first contact:

  • Catalog with measurements and colors: exact specifications of diameter and drape for round and square tablecloths, with visual samples of each available shade.
  • Prices visible per unit and per set: unit costs published in the open, removing surprises and letting the customer calculate the estimated spend per table on their own.
  • Bouquets with budget ranges: a visual gallery of bridal and bridesmaid bouquet options, categorized by style and type of flower.

By providing the essential answers on the page itself, the contact that reaches the attendant is already a qualified customer, ready to close the contract.

Web engineering: static, WebP images, and zero server cost

For a local services business, recurring monthly costs for servers, plugin maintenance, and complex databases (such as WordPress) drain the operating margin without need.

The site’s architecture was simplified as far as it can go:

  • A 100% static site: built in semantic HTML5 and plain CSS3, with no heavy JavaScript frameworks.
  • High-quality WebP images: more than 50 real event photographs were processed into WebP, preserving the sharpness of fabrics and flowers at a fraction of the original JPEG file size.
  • Free static hosting: published on GitHub Pages, the site loads quickly on mobile networks (3G/4G), with full availability and zero infrastructure cost.

Order integration through WhatsApp, with no backend

Instead of implementing complex shopping carts with a payment gateway — incompatible with event-rental work, which requires confirming dates and delivery logistics in advance — the close happens through WhatsApp.

The form on the contact page collects the essential data (event date, number of tablecloths, desired colors, and party location) and, through light JavaScript, formats the message with URL encoding to open the WhatsApp app with the message ready. The owner receives a structured order and replies within moments, reducing the time to close the rental.

Sources

  • Performance guidelines and the impact of the WebP format on user experience — Google Web Fundamentals: Image Optimization (official technical documentation), verified on 2026-09-22.
  • Data structure, product catalog, and source code of the Lika Toalhas e Buquê site — Blog-Lika project repository (the author’s internal measurement), verified on 2026-09-22.